Homes and buildings in Cleveland built before lead paint was outlawed in 1978 pose a risk of lead poisoning to community members. The Lead Safe Cleveland Coalition was created as an outreach organization to share information and provide resources to those affected by lead poisoning. A multi-platform/media awareness campaign was created to educate Clevelanders on the dangers of lead, along with the resources and funding available to owner-occupied and rental property owners for remediation and clearance.
The Lead Safe Cleveland Coalition’s social media was primarily used to promote upcoming events, share information on financial resources, relevant facts and helpful tips to help keep Cleveland residents safe. Showcasing the Coalition’s accomplishments was a key piece in our ongoing campaign to promote sharability and consistently instill a sense of trust within the organization with the evidence of clear results.
