STERIS AST
Social Media Retainer
Designed at Recess Creative for STERIS AST
As a company, STERIS Applied Sterilization Technologies (AST) focuses on global contract sterilization for medical devices and pharmaceuticals. In an effort to connect with professionals in their industry, a LinkedIn campaign was launched and sustained over 4+ years. It was important for us to create and maintain consistent monthly content that would keep everyone from younger professionals to industry experts, knowledgeable and informed about what’s current in their field.
The STERIS AST LinkedIn was used to highlight upcoming conferences and seminars, showcase recent “TechTip” videos, recap new medical journal articles, and spotlight STERIS employees in an effort to engage with their professional community. LinkedIn analytics were closely monitored monthly, so successful posts with larger interaction and engagement numbers became influential to social posts moving forward.
